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Farmers be Made Stakeholders in
Farmers be Made Stakeholders in The Coffee Value Chain


NEW DELHI. Union Minister of Commerce & Industry and Railways, Piyush Goyal addressed the curtain raiser event in New Delhi today for the 5thWorld Coffee Conference (WCC)& Expo to be held in Bengaluru from September 7-12, 2020. This is the first time that the World Coffee Conference and Expo will be held in Asia.

During his address Commerce and Industry Minister urged the Coffee Board of India and the International Coffee Organization (ICO) to bring in innovation to the conference and expo by crowd sourcing ideas from citizens. He further urged ICO and Coffee Board of India to look at ways that will make Indian coffee a brand that is recognised worldwide andformulate ways to make India a sustainable destination for coffee.

Commerce and Industry Minister also said that methods may be explored to make coffee farmers stakeholders in the value chain as this will have a positive impact on the 25 million families who depend on coffee cultivation the world over. TheMinister suggested that a rupee may be added to every cup of coffee that is bought all over the world by coffee lovers and this can be given to the coffee growers,to make a positive impact on the lives of coffee growers and their families.(UPDATED ON OCTOER 15TH, 2019)